THE VALUE OF OWNERSHIP
Big things can grow from small beginnings
When Vanguard wanted to make their first-ever TV campaign, we didn’t want to make just another financial ad. We wanted to craft a story that resonated with people.
And according to extensive testing (and twitter), it did.
It’s been said that it’s “lovely,” “doing something for Amerucas future,” “something millenials won’t understand,” and my favorite, “perpetuating an invasive species.”
TV
Agency: Huge
Role: Concept, Writer
Partner: Meg Smart
CD: Meg Douglass