REDDIT EXPLORERS CLUB
Find Your People
At the Cannes Festival of Creativity, Reddit was looking to show up with a splash. And no, we’re not talking about another generic “[insert brand here] Beach.” That’s because anyone who uses Reddit knows there’s so much more to discover than genereric beach things.
Instead, we invited marketers to venture into the Reddit Explorers Club — a surreal adventure clubhouse where you can traverse Reddit’s exciting, weird, and unusual terrain and connect with the what makes Reddit, Reddit.
︎2023 Event Marketer Ex Awards - Grand Ex Award
︎2023 Event Marketer Ex Awards - Ex Award Winner for Best Production of an Event (B-to-B)
Press:
Adweek / Adage / Marketing Brew / Business Insider / NyPost / BizBash
Just like on Reddit, the deeper you dive, the more you discover. Once inside the clubhouse guests could find 100+ custom touchpoints and discoveries. Here you could get your official banana for scale, use Reddit Radar, have an official This is Fine photo or even get rickrolled behind a trapdoor bookcase.
Agency: Giant Spoon
Client: Reddit
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Role:
Associate Creative Director, Copy: Tommy Dudley
Associate Creative Director, Art : Thanh Ly
Associate Design Director, Experiential: Kristina Soteri
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
Production: Isabella Rodriguez, Hazel Encarnacion, Juan Alsina
Senior Business Director: Victoria Sobel
Senior Account Manager: Anya Markowitz
Client: Reddit
-
Role:
Associate Creative Director, Copy: Tommy Dudley
Associate Creative Director, Art : Thanh Ly
Associate Design Director, Experiential: Kristina Soteri
Group Creative Director: Monica Herman
Executive Creative Director: Ian Grody
Production: Isabella Rodriguez, Hazel Encarnacion, Juan Alsina
Senior Business Director: Victoria Sobel
Senior Account Manager: Anya Markowitz