CAGED FOR COSTCO
We all need room to live.
To expose the truth about where Costco gets their eggs, we teamed up with the Humane Society and listed a New York City apartment that is comparible to the living conditions of factory farms.
The video went viral, and less that 48 hours later, Costco committed to change.
Digital/Social
Agency: Rokkan
Role: Concept, Copy
Agency: Rokkan
Role: Concept, Copy