tommy dudley
tommy dudley — copywriter

Cadillac Racing

How do you show the blood, sweat, and dedication behind Cadillac Racing when all you can see is a 200 mile per hour blur? 

We created a racing campaign that brings the teams to life in an unseen way. With the help of Nicholas Maggio we honed in on moments that feel private and stolen, while still respecting the power and speed of the sport. 

This ran across print/digital including a full page ad in The New York Times.